Do you have a website but just don’t have the time to update it? It’s important that you either take the time or hire someone to do it for you.
Your website is your online brochure and a 24/7 global information desk about your business and maintaining and updating that brochure is crucial to your business.
Website Maintenance is one of your most important online marketing strategies. For example, Search Engines (ie: Google) will start to ignore your website if it isn’t periodically updated and visitors will get a bad impression if there is outdated information on your site.
Many website design and development companies don’t offer, or prefer not to provide, Website Maintenance Services. For me, I looked forward to Website Maintenance opportunities. When looking for someone to provide maintenance services, ask them if they would rather not do maintenance or if they don’t mind doing it.
You have a business to run and spending time figuring out html and updating your website isn’t something you want to do; it’s something that must be done. You’re busy running your organization, you don’t have the extra time, and maintaining a website can be time consuming and tedious.
Keep in mind that updating your site may take you several hours since you don’t do it on a regular basis. Most likely, I am able to perform the task in only a few minutes because that is what I do every day. Hiring a professional website maintenance person will save you time and money.
Typical Website Maintenance Requests
- Adding new content to your pages (new blog, latest news, events, calendar)
- Text changes
- Adding or changing photos
- Adding new pages or sections
- Adding new photos to your photo gallery
- Put a YouTube or Vimeo video on your site
- Add Social Media buttons and links
- Product promotions, sales, or coupons
- Adding new functionality (blog, online store, forms, membership areas)
- Ensuring product and service descriptions and prices are current
- Adding new products or deleting old products
- Adding the company newsletter
- Uploading and linking to PDF documents
- Adding and updating links
- Adding Testimonials and FAQs
- Staff changes or revisions to contact information
- Minor graphic work
- SEO changes
- Updating backend software
- and more.
Maintenance Request Turnaround Time
When you send a website update request, your website person should at least respond to you within a day or so, even if they are busy and don’t have the time to do it quickly. They should also let you know about when they will be able to do the job. If they aren’t getting back to you in a timely manner, you should start looking around for someone else.
To remove the “Update Website” from your to-do list and let you get back to doing what you do best – running your business – contact a website designer and talk to them about Website Maintenance options.