I endeavored to build Basic Search Engine Optimization (SEO) and a Search-Friendly Design into every website I set up. SEO used to be a simple process; however, over time, search engines have had to adjust their algorithms to generate more relevant search results.

Today’s modern search technology rewards websites that have relevant content, have good usability, and are highly visible on the internet. Having a user-friendly design is the building block for a search-engine friendly website.

It begins with content and clearly stating information that pertains to your customers’ needs in plain English, not in marketing jargon. This will make your website more usable and, therefore, search engines will find you more valuable.

Basic SEO setup should include adding keywords to:

  • Page title tags
  • META description
  • Title and ALT attributes to photos
  • Link text
  • Page headers
  • The body of the page text

For more in-depth SEO services, I highly recommend an Online Marketing Specialist or SEO expert. To assist with any future analysis of your website, I also add Google Analytics. This is an invaluable tool for your SEO specialist.

No SEO company can guarantee top search placement for all your target keywords on all search engines all the time. The SEO industry is full of salesmen who make unrealistic claims and promises. If you run across such a company, look elsewhere.

Just remember, the goal of a good SEO expert should be to enhance your site so that it rises in search rankings naturally, over time.